Connect what you spend to what you earn.
Analysis and creative support across paid and organic — what is working, what is wasting budget, and how a campaign connects to an actual customer instead of a click.
What actually changes
The platform reports leads; you cannot tell which became customers.
Spend is matched against real outcomes in the CRM.
A weak campaign quietly eats the budget.
It is flagged for review.
Creative is guesswork restarted every month.
What worked is fed back in.
What it does today
- Campaign and creative analysis
- Budget efficiency review
- Lead-quality analysis against the CRM
- Ad copy and creative concepts
- Reporting that ties spend to outcomes
Still in development
- Direct Meta, Google and TikTok Ads connections
- Automated budget shifts (with approval)
Listed so you know what you are not buying yet.
| Campaign | Spend | Leads | Quality |
|---|---|---|---|
| Search — brand | $420 | 38 | High |
| Social — retarget | $310 | 22 | Medium |
| Social — broad | $690 | 9 | Low |
Flagged: broad social takes 40% of spend for 13% of leads.
DEMO DATA — illustrative campaigns.
How it happens
- 1Export or connect
We start with the data you already have; direct connections come later.
- 2Match spend to customers
The CRM is what makes a lead meaningful.
- 3Find the waste
Which campaign, which creative, which audience.
- 4Decide, then measure
Recommendations you approve, then check.
Connects to
- Meta Ads
- Google Ads
- TikTok Ads
- Google Calendar
- Google Sheets
- Excel / CSV
- Your existing CRM
- Internal databases
Straight answers
Do you guarantee a return?
No. Anyone guaranteeing ROAS is guessing. We make performance visible and the decisions better.
Do you run the ads?
We analyse and recommend. Direct platform automation is a later, deliberate step.
It works better with the rest of the Core.
Each product is useful alone. They share one memory of your customers, which is where the value compounds.
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